These days, when homeowners don’t know who to call for service, they’re not likely to pull out the yellow pages. They’re more likely to use Google. More than 85% of consumers report they use the Internet to find local businesses.
Franklin Electric has partnered with Ferguson Advertising, a third-party team of website developers and digital marketers, to provide a full suite of Digital Marketing services. Their expertise in this field will help your business to engage homeowners who are looking online for services you provide.
Overview
Let’s say you’re a homeowner near Oklahoma City and your well just isn’t pulling water like it should. You know you need a new one, but you’re not sure who to call.
So you sit down at your computer – or pull out your tablet – to run a Google search for “water well drillers oklahoma city.”
Here are results you’re likely to get:
1Google AdWords Marketing
This first group of results is from Google’s paid search advertising service. The only way anyone can guarantee that your business will be shown on the first page of Google results for relevant searches is to pay for this kind of ad.
This is what we’re offering you in our Google AdWords Marketing service. Ferguson Advertising will create and place ads that will run for related searches in your area based on the budget you set.
Note: Because these ads send users to your website, you must have a website to be eligible for the Google AdWords Marketing service. Sorry, Facebook does not count. Don’t have a website? See #3 below.
2Google My Business and Directories Listings
Just below the ads is a Google map, which shows businesses that:
- Are close to the computer or device doing the search, AND
- Have created a Google My Business listing.
More options can be seen by clicking “More Places” under the map. Where a website ranks on this list – and whether it’s shown in these first few results or after “More Places” is clicked – depends on a number of factors established by Google.
Many of the results just below the map are directories, which offer a similar service to the printed yellow pages – they’re catalogs of businesses. These directories appear in the top results because these companies are always actively spending time and money to improve their positions in Google rankings.
Our Online Directories Listing service will put you in the running for these two types of results. We will build a Google My Business page so your business can appear in the map, and we will list your business in one of the top most-used home services directories* – Angie’s List.
Note: Because these directories send users to your website, you must have a website to be eligible for the Online Directories Listing service. Sorry, Facebook does not count. Don’t have a website? See #3 below.
*Top websites determined by traffic (visitors to the website).
3Individual Business Websites
These are unpaid (what we call organic) results for individual business websites. What position a website ranks on this list depends on a number of factors established by Google, such as traffic (visitors to the website), quality and freshness of information, links to the website from other trustworthy websites and more.
Our Website Builder will build and launch a website for your business based on the information provided in your Key Dealer dashboard. This will be a Google-friendly website, offering you the best chance of organic rankings, and it will provide your customers with the information they need about your business.
4Facebook Setup & Support
While an active Facebook presence does not affect online search results, it’s still important for building your homeowner customer base.
As many as 74% of consumers rely on social media to guide their purchasing decisions.* An active Facebook business page builds the trust level of current and potential customers, creates positive brand awareness through entertainment, informs followers of trends in your industry and gives vital information to encourage leads.
Through our Facebook Setup & Support service, Ferguson will set up a Facebook page for your business.