Promotional Advantages

Elevate Your Business

When you become a Franklin Electric Key Dealer, you have access to a number of advantageous programs, including listing in our online dealer locator, homeowner referral, yellow pages advertising reimbursement and promotional merchandise. You also have access to visual artwork assistance to create items like posters, decals and signage.

Online Dealer Locator Premium Exposure

Company contact information for all Franklin Electric Key Dealers is prominently listed on our website – FranklinWater.com, allowing local homeowners to search for and find your company when they need service. Become a Certified Contractor and rise to the top of the Dealer Locator page where your achieved training levels will be highlighted.

Homeowner Referral Business Generator

Homeowners contact our Technical Service Hotline on a consistent basis, and are then referred to a local Key Dealer. Upon referral, an email (provided we have current contact information) will be generated to those local dealers, providing awareness that future business may be coming their way.

As a registered Key Dealer, you don’t have to do anything to join this program – you’re already signed up to receive referrals.

Homeowner Referral

Yellow Pages Advertising

Franklin Electric will reimburse Key Dealers $180 once every 12 months for placing an ad with Yellow Pages, whether it be in print or digital format. The ad must identify Franklin Electric or a Franklin Electric brand and must not identify a Franklin Electric competitor in order to qualify for reimbursement. A copy of the ad and invoice, along with a completed W9 form (US dealers) or W-8BEN form (Canadian dealers), must be submitted to the program administrator.

Visual Artwork Assistance

Our team of graphic artists has created high-end graphics ready to be customized with your logo. Submit a request to take advantage of receiving free digital files that will help highlight your Franklin Electric business offerings.

Choose from options like:

  • Posters
  • Pull up banners
  • Radio ads
  • Truck decals, clings and/or wraps
  • Store-front signage

Promotional Merchandise Offering

Make a statement by choosing from an array of Franklin Electric branded apparel and gear that is available for you to proudly display and show your customers your brand of choice.

Elevate Your Business

When you become a Franklin Electric Key Dealer, you have access to a number of advantageous programs, including listing in our online dealer locator, homeowner referral, yellow pages advertising reimbursement and promotional merchandise. You also have access to visual artwork assistance to create items like posters, decals and signage.

Learn More