At Franklin Electric, we're focused on helping you—our valued dealer network—grow your business. The Key Dealer Program offers you a suite of services to help distinguish you from your competition and elevate your business. These services range from peace of mind through product protection, professional development, and marketability, to unlocking exclusive access for savings and aid.
Explore the options below and get started promoting your business, improving in your brand's awareness and driving your marketing impact today!
Improve Your Online Presence
When potential customers search the Internet for your services, the most basic foundation of your online presence is a website. Customers make decisions based on your quality, usability and information; if you don't have one, you're guaranteed to miss out on valuable leads.
Our Website Builder takes the hassle out of building a Google-friendly site. We'll gather information from your Key Dealer profile and walk you through the process step-by-step to create a fully functioning website that is unique to your business and services.Learn More
Help Customers Find You
Rise to the top of Google online searches. Utilizing this tool that links to your website, you’ll be seen by customers at the very moment they search on Google.
Our Google AdWords Marketing service utilizes standard online advertising methods to promote your business on relevant Google searches with ads developed by our experts to drive customers to your site. You tell us how much you want to spend per month, and we’ll do all the legwork to run the ads.Learn More
See and Be Seen
It used to be that if homeowners weren't sure who to call for a service issue, there was one name they turned to: the Yellow Pages. These days, they most often search the Internet. Even the Yellow Pages pulls more than half its overall revenue online*.
Our Online Directory Listing service will pull information from your Key Dealer profile to assist you in creating two online profiles, putting your business listing in the running with the most respected names in the well drilling industry.Learn More
As many as 74% of consumers rely on social media to guide their purchasing decisions.* An active Facebook business page builds the trust level of current and potential customers, creates positive brand awareness through entertainment, informs followers of trends in your industry and gives vital information to encourage leads.
The Franklin Electric Facebook Setup & Support service will assist you in setting up a Facebook page for your business.Learn More
* Source: Social Media Today Is Social Media the Biggest Influencer of Buying Decisions?
Let Us Send Business Your Way
Homeowners often contact our Technical Service Hotline, and are then referred to a local Key Dealer. Upon referral, an email (provided we have current contact information) will be generated to those local dealers, providing awareness that future business may be coming their way.Sign Up or Log In for Referrals
Grow Yourself & Future Generations
Education is crucial for everyone in our industry, including your family. As your business partner, we want to encourage the personal growth of you and/or future generations. The Franklin Electric Key Dealer Scholarship Program provides financial assistance to defray the cost of education.Sign Up or Log In to Get the Application
Get Assistance When You Most Need It
As a Franklin Electric Key Dealer, you’ll gain priority access to our Technical Service Hotline that moves you to the “front of the line” when you need technical support the most.Sign Up or Log In for Hotline Priority Access